Southern Arizona’s major healthcare providers have joined together in an effort to advance health insurance enrollment.

The collaboration, which is launching a $200,000 ad campaign, includes Tucson Medical Center, the University of Arizona Medical Center, Carondelet Health Network and Northwest Healthcare. Other participating entities are Sinfonia Healthcare Corporation, Blue Cross Blue Shield of Arizona and Tucson Regional Opportunities, Inc.

The “Healthcare I Can Afford?” Campaign begins Monday and runs through March 31 and will includes TV, billboards, radio (English/Spanish), and online components.

The groups want to help provide easy access to information and health insurance to local residents. The timing is connected to the reinstatement of childless adults to Arizona’s Medicaid program, and the approaching March 31 deadline for enrolling in the federal healthcare marketplace.

According to the U.S. Census Bureau’s most recent American Community Survey, 17 percent of working age Pima County residents and 12 percent of children are uninsured. That works out to about 140,000 people.