(Euronext: AXW.PA), a catalyst for transformation, today unveiled its

call to action for organizations to meet the rapidly increasing demands

of digitally empowered customers. As customers clamor for more choice,

responsiveness and personalization, Axway predicts by 2020,

organizations will completely rethink existing business processes by

co-creating the customer experience with other constituents in the

customers’ journey. This will spur new value creation not previously

achievable by a single organization or sole line of business.

Traditionally, organizations have adopted an omnichannel approach to

unify the customer experience, but this is often not sufficient or

successful in delivering a ROI. Going forward, Axway believes that

organizations have no choice but to leverage data from a vast array of

internal and external data sources to meet customer needs and stay

competitive. To do this, organizations need to tap into ecosystems of

employees, suppliers, partners, and developers – what Axway calls customer

experience networks – whether the customer is in a B2B or B2C


“While all CEOs have been investing in technology for decades to improve

the customer experience, in many ways, technology has actually pushed

customers away rather than engage them,” said Jeanine Banks, executive

vice president, global products and solutions, Axway. “By taking a more

holistic approach that focuses on being open to co-innovation with

constituents, while also capitalizing on insights from internal and

external data sources, organization leaders can realize their

transformational power and inspire their customers to push their digital


Customer experience networks form, shape and evolve the customer journey

for various types of consumers including shoppers, patients, homeowners,

drivers, travelers and professionals, and more. Organizations that

previously lacked a unified and real-time view of customer experiences

can now broker or participate in their customers’ ecosystems to gain

visibility into complete customer journeys across enterprise and

third-party touch points. With customer experience networks, enterprises

will be able to:

  • Continuously anticipate and adapt to changing market conditions and
    customer expectations

  • Quickly design and introduce new products and services to
    differentiate themselves from their competition

  • Easily collaborate with new stakeholders across value chains that were
    not accessible before

  • Efficiently develop, launch, and industrialize new business models to
    capitalize on new revenue streams and grow their bottom line

“Axway has clearly recognized that data is the core currency of digital

business engagement models and the context of how data is processed,

integrated, and subsequently analyzed to derive actionable insights is

critical for ensuring close alignment with customer expectations,” said

Saurabh Sharma, senior analyst, Ovum.1

Get additional information about Axway’s perspective on customer

#APIFirst #Digital Business for further details.

1Ovum, On the Radar: Axway AMPLIFY™ Platform, Saurabh Sharma,

December 2016

Follow @Axway:

#APIFirst #Digital Business

About Axway

Axway (Euronext: AXW.PA) is a catalyst for transformation. With Axway

AMPLIFY™, our cloud-enabled data integration and engagement platform,

leading brands better anticipate, adapt and scale to meet ever changing

customer expectations. Our unified, API-first approach connects data

from anywhere, fuels millions of apps and delivers real-time analytics

to build customer experience networks. From idea to execution, we help

make the future possible for more than 11,000 organizations in 100

countries. To learn more about Axway, visit



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