of the West (HOW), a leading community-based hospice and palliative

care organization in Maricopa County, Arizona, announces implementation

of an innovative approach to effectively improve care quality,

coordinate access to care, and address financial consequences for health

plan members with life-limiting illness: Advanced Illness Management

(AIM) that integrates Palliative Illness Management™ -- PIM™. Powered by Turn-Key

Health, PIM™ provides services that have traditionally been missing

from the delivery of care, addressing social, behavioral and

psychological challenges that impact day-to-day activities for both

members and their family caregivers, and avoiding over-medicalized care

or inappropriate death.

“During their final years, seniors with advanced illness frequently go

back and forth between the hospital, skilled nursing facility and home,

impacting quality of life and driving up the cost of care,” says Dr.

Uzma Jafri, Associate Medical Director, Hospice of the West. “PIM™

offers an extra level of support that improves care coordination,

connects back to the member’s medical home, and enhances member and

caregiver satisfaction. Members receive services that they value and

need, including symptom relief, medication management, establishing

goals of care that meet their needs and wishes, and support for the


PIM™ deploys local, specially trained palliative care teams to identify

and engage with individuals and their families. Using predictive

analytics, telephone and in-house assessments, these teams offer

palliative interventions that close gaps in care.

“Understanding that their symptoms will be better managed, members often

choose less aggressive treatment, leading to fewer side effects and

helping them to stay in their homes,” says Jafri. “Many healthcare

payers now recognize the value of PIM™ and anticipate cost savings while

improving member satisfaction.”

One PIMTM program involving Medicare Advantage plan members

demonstrated a 32 percent drop in hospital admissions, 61 percent drop

in hospital readmission, 37 percent drop in ICU days and 19 percent drop

in average claims cost per member per month.

About Hospice of the West

Hospice of the West is a community based Hospice and Palliative Care

organization based in Maricopa County, Arizona and is committed to

serving the unique needs of individuals facing a serious illness and

providing ongoing support to patient families and loved ones.



CPR Communications for Hospice of the West


Dufour, 201.641.1911 x 54