Last week, University of Arizona basketball player Solomon Hill joined the ranks of male students clamoring for a copy of the "hottest" publication on campus.
"@hottestcollege where's my calendar," Solomon said in a tweet on the social network Twitter. Turns out, Hill's calendar - featuring 12 UA coeds in bikinis - was in the mail.
But you can pick one up for free at one of 10 locations on campus.
Hottest College in America, a company launched by UA students, debuted its swimsuit calendar on Aug. 15.
Sixteen UA students contributed to the production of the calendar, handling everything from marketing to makeup. Four of the models and most of the company's staff are UA journalism majors.
The company's CEO, Bryan Roy, says making the calendar was a learning experience.
"All the students involved in planning, developing, producing and designing the product got a taste of real-world publishing, branding and marketing," says Roy, a senior majoring in interdisciplinary studies.
Carly Kennedy, Hottest College's chief operating officer, says working on the calendar and a related clothing line has her thinking about a career in marketing.
"It's definitely made me see the business aspect instead of the journalism aspect," she says.
A swimsuit calendar featuring UA coeds has been a long time coming.
A Tempe-based company first published a calendar featuring Arizona State University students seven years ago.
Since then, Tempe12 has published calendars featuring the hottest babes of the Big 12 and Pac-10 conferences, and models have been featured in national publications such as Stuff and FHM and have been guests on Howard Stern's radio show.
"We said to ourselves, 'We have some beautiful people. We have a great landscape. Why can't we have something like this?' " Roy says.
UA student Katy Bulkley, who won the 2010 Miss Arizona pageant, is assistant producer of the calendar.
But Bulkley left her pageant swimwear at home when the calendar photos were shot at Westward Look Resort in April. Models were nominated by their friends for the calendar, which covers August 2010 through July 2011.
Funding for the calendar came from sponsors, including local music festival Country Thunder and Bro Bible, a website that recently featured a video of a guy trying to chug a bottle of tequila, and photos of scantily clad women.
Each calendar month is sponsored by a different company. Brobible.com sponsors "Brovember."
Roy says the company, which was started in 2009, broke even in its first year.
Toni Ann Careccio, aka "Miss April," says she gathered copies of the calendar to send to friends and family.
"I asked my family before I did it, my mom and dad," says Careccio, who is majoring in dance and business.
And what did Mom and Dad think? Careccio says they liked the calendar.
"This one is a lot more classy than Tempe12," she says.
In addition to calendars, hottestcollegeinamerica .com also sells tank tops with the company logo on the front. On the back of the shirts is the phrase, "Hottest College in America Since 1885" (the year the UA was founded).
Kennedy says there will be more clothing for sale this fall, and the company has grand ambitions.
"Maybe in a year or two we'll want to branch out to other universities," she says.
Contact reporter Coley Ward at firstname.lastname@example.org and 807-8429.