Bookmans chain charges into new direction: sports Kelly Presnell/Arizona Daily Sta David Wichner Jun 8, 2013 Buy Now CEO of Bookmans says he recently dyed his Vandyke beard bright blue just for fun. Kelly Presnell/Arizona Daily Sta Tags Bookmans Bob Oldfather Bookstore Sporting Goods Electric Cars Goe3 David Wichner Follow David Wichner Close Get email notifications on David Wichner daily! Your notification has been saved. There was a problem saving your notification. Whenever David Wichner posts new content, you'll get an email delivered to your inbox with a link. Email notifications are only sent once a day, and only if there are new matching items. Save Manage followed notifications Follow David Wichner Close Followed notifications Please log in to use this feature Log In Don't have an account? Sign Up Today As featured on +3 Bookmans chain charges into new direction: sports There's a new Bookmans in town, and it's not about books or music.