Tucson's second Best Buy Mobile Store will hold its grand opening at noon today at Park Place, 5870 E. Broadway.
Best Buy Mobile stores mimic the mobile-products section of Best Buy's larger stores but in a more intimate setting, said store manager Kim Kida.
"We carry the same products but offer a more personalized touch," Kida said.
The city's first Best Buy Mobile Store is at Tucson Mall, 4500 N. Oracle Road.
Tucson is the first city in Arizona to open Best Buy Mobile stores. "There are a variety of factors we look into as we consider new store locations," said Best Buy spokesman Jeff Shelman. Those factors include local business demands and real estate options.
The new store is located where Cinnabon used to be, next to the food court at Park Place.
The Best Buy Mobile concept has been around since 2006. Since then, more than 400 stores have opened up nationwide, Kida said.
The store's walls are lined with cellphones, smartphones, contract-free phones, e-readers, tablets and accessories.
Customers have the option of signing contracts with any of the large national cellphone carriers. Best Buy acts as a third party and does not charge additional fees. The company says its employees do not work on commission and the stores offer straightforward pricing, with no rebates.
Another feature of Best Buy Mobile is the ability to order any product from the larger Best Buy stores. For example, if a customer wants a TV, it can be ordered from Best Buy Mobile and sent to the customer's house or picked up at Best Buy.