The president and CEO of the National Retail Federation, Matthew Shay, will give the keynote address at this week’s Global Retailing Conference in Tucson.

Speaking in front of top executives from companies including Macy’s, The Hudson Bay Company and Tory Burch, Shay will announce the federation’s latest initiative, “This is Retail: Careers, Community, Innovation.”

Shay’s speech will highlight “opportunities for life-long retail careers, how retailers strengthen communities at home and abroad, and the critical role that retail plays in driving innovation, paving the way for quicker access to product, smarter shopping, and better customer experience overall,” the University of Arizona said in a news release.

The conference, held by the UA’s Terry J. Lundgren Center for Retailing, runs Thursday and Friday at Loews Ventana Canyon Resort.

This year’s conference theme is “Accelerate Your Brand — Get Ahead of Your Shopper.” For more information, see