Sir Veza's, El Charro moving into Phoenix arena

2013-10-07T13:51:00Z Sir Veza's, El Charro moving into Phoenix arenaCathalena E. Burch Arizona Daily Star Arizona Daily Star
October 07, 2013 1:51 pm  • 

An iconic Tucson Mexican restaurant and its popular offspring are moving into one of Arizona's largest sports and entertainment venues.

El Charro Mexican Cafe and Sir Veza's Taco Garage plan to begin serving limited menus from their side-by-side spaces at US Airways Center in Phoenix in time for the Phoenix Suns regular season opener against the Portland Trailblazers on Oct. 30.

Sir Veza's also will move into the bar space that was home to Bar Vector, an arena official confirmed.

Ray Flores, Sir Veza's founder and president of El Charro, said both eateries will offer limited menus — about a dozen items apiece — from small walk-up counters. Prices will be around $7 to $10, matching what Sir Veza's charges at its Sky Harbor Airport outlet, he said.

Flores said the arena mov is a great way to introduce El Charro and Sir Veza's to a broader Phoenix market. Sir Veza's opened at Sky Harbor in 2012.

"There is not a lot of money to be made from these things," he said. "It's more of a branding move."

But Flores said he also is hoping this is the foot in the door to a better arena spot that offers street access in the bustling downtown Phoenix. The arena is next door to Chase Field and in the center of Phoenix's diverse entertainment district.

"Our goal is to get this done and next year move into a full-service space on the ground floor with access from the street," said Flores, who started talking with arena officials about the move a month ago.

The US Airways Center Sir Veza's will be Flores's fourth location since launching the concept in late 2009 at 4699 E. Speedway. He has a second Tucson location at Tucson Mall.

A fifth Sir Veza's is expected to open early next year at Chandler Fashion Center in the Phoenix area.

US Airways Center hosts big-name music acts and is home to the Suns, the WNBA Phoenix Mercury and the professional arena football team Arizona Rattlers. The arena can seat 18,422 people.

See the full story in Tuesday's Star.

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