Three local shops are teaming up to make Valentine's Day shopping easier and more convenient for men.

Posh Boutique, A Fine Line and Embellish, in La Plaza shopping center on East Tanque Verde Road, are hosting a one-stop Valentine Shopping event for men, which includes pizza and beer, from noon to 3 p.m. Sunday at Tucson Country Club.

Women shopping at the three stores before the event will have the opportunity to fill out a wish list with things they'd like to have for Valentine's Day, along with their beloved's email address.

The shop will then send an invitation to the event via email.

Haley Ochoa, owner of Posh Boutique, a designer consignment store, said she came up with the idea after taking inspiration from pop-up stores in big cities.

"I took it to the girls and they thought it was a great idea," she said.

The women also took cues from the men in their lives.

"Men don't want to come in, so we thought we'd meet them in a neutral place," Ochoa said. "They can come in after golfing or Sunday brunch."

"We're hoping to help the guys who need a little inspiration," said Kim Samuels, co-owner of Embellish, a home decor and gift store.

The three shops will pack up a variety of items from cards to jewelry to art and accessories, and set up on Sunday at Tucson Country Club, where the guys can hang out and enjoy complimentary pizza and beer, while shopping for their wives or girlfriends.

The shopowners will wrap the gifts for free.

They will also hold three drawings, one for a gift certificate to each store.

The business owners have figured out that making the shopping experience fun and convenient for men also ensures a good gift for the women.

"The women get something different … not a pair of underwear they don't want or the usual heart-shaped box of chocolates. They can get something unique and unusual, and the guys don't have to drive all around town," Ochoa said.

This will be the first time the trio has held a Valentine's Day shopping event, but the three shops have teamed up in the past.

"We're not threatened by each other. We pitch in marketing money and work together on events to create a destination for customers," said Jeanne Dwan, owner of A Fine Line Gift, Home & Stationery Boutique.

finding the perfect Valentine's Day gift

If You Go

To fill out a wish list in advance, and have an invitation sent out, customers can go to any of these three shops:

• A Fine Line, 6538 E. Tanque Verde Road, Suite 180, carries gifts, home decor and stationery. 721-2500.

• Embellish, 6538 E. Tanque Verde Road, Suite 140 D, is a home decor and gift store. 512-5200.

• Posh Boutique, 6536 E. Tanque Verde Road, Suite 140, is a designer-consignment store, specializing in high-end clothing and accessories. 990-4908.

Contact reporter Angela Pittenger at or 573-4137.