Tucson éclairs to hit big time with celebs at Golden Globes

2013-01-09T00:00:00Z 2013-01-09T00:17:46Z Tucson éclairs to hit big time with celebs at Golden GlobesVeronica M. Cruz Arizona Daily Star Arizona Daily Star
January 09, 2013 12:00 am  • 

The who's who of Hollywood will be sinking their perfectly aligned pearly whites into sweet treats cooked up by a Tucson baker in the days leading up to Sunday's Golden Globes awards ceremony.

A thousand éclairs baked by Roxy Morales, owner of Bite Me Gourmet, were en route Tuesday to Beverly Hills to be part of a gift suite at the Luxe Rodeo Drive Hotel.

In between rehearsals for the awards show, the glitterati can stop by the suites for their pick of free goodies.

Morales isn't sure whom she'll get to rub elbows with, but she says Denzel Washington, Ben Affleck, George Clooney and Anne Hathaway are among some of the A-listers who have RSVP'd for the event.

She's got her fingers crossed that Robert De Niro will pop in.

Morales, 31, works full time as an accountant at the University of Arizona. She started toying with recipes in 2003 and whipped up a batch of éclairs for her sister-in-law, who fell in love with them.

In 2009 she saw an opportunity to turn her hobby into a business. She made several éclairs and 200 cupcakes of different varieties and invited her family over for a taste testing. Her treats were well-received, and she launched the business in 2010.

Morales rents space at a commercial kitchen and has spent the last two years filling orders for people who have come to her by word of mouth. Along with éclairs she bakes cream puffs and cupcakes with fun names like "14 Karat," a carrot cake with cream cheese topping, or the "One a Day," an apple cake with cream-cheese cinnamon or caramel cream topping.

Her order for the Golden Globes is her biggest yet.

She's baked éclairs filled with pumpkin cream and Bavarian cream and topped with chocolate or powdered sugar. Each celeb can take home a box of four éclairs.

A few months ago, Morales was contacted by Nathalie Dubois, the CEO of Dubois Pelin and Associates, a company that specializes in setting up the gift suites to introduce celebs to new products, about baking treats for the Toronto International Film Festival.

She's not quite sure how Dubois heard of her, but suspects it was from a client in Los Angeles who ordered some treats from her before.

Morales missed out on the Toronto opportunity because the notice was too short and there were some logistics issues. But Dubois came a calling again at the beginning of October and asked Morales to overnight her some samples.

After that, Dubois gave Morales the green light and ordered 1,000 éclairs.

"I'm very shocked, a little scared, but it's happening for a reason," Morales said. "I'm just going to take it all in, but it's a little nerve-racking."

A friend who owns a produce company helped Morales transport the pastries, and Morales' mother-in-law and sister-in-law were going along for the ride. Morales and her sister-in-law will man the suite for the next three days.

"I'm so grateful that I'm having this opportunity to do this," Morales said. "I'm really low-key; I'm not too into all this fancy stuff, ... but if it comes my way, I'm going to soak it in."

Try the treats

Order some of your own Golden Globe-worthy treats from Bite Me Gourmet online at www.bitemegourmet.com

Contact reporter Veronica Cruz at vcruz@azstarnet.com or 573-4224.

Copyright 2014 Arizona Daily Star. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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