Tucson looks colorful, cultured and classy in a 45-page spread in the December issue of the in-flight US Airways Magazine.
The magazine will be available to fliers on every US Airways flight this month, domestic and international, the Tempe-based airline says.
The special section of the magazine is called "Celebrate Tucson" and calls the Old Pueblo "the real Southwest."
Allison Cooper, vice president of marketing for the Metropolitan Tucson Convention and Visitors Bureau, said her organization was excited when the magazine's representatives contacted it about featuring Tucson.
The visitors bureau partnered with US Airways Magazine on the article.
Cooper said it focuses on Tucson's rich cultural heritage, diverse offerings and economic opportunities.
Included are features on Tucson's resorts, arts, tourist attractions, science and the University of Arizona, among other topics.
The headline on the economic development page within the article is "Energy and Opportunity: Tucson offers the ideal climate for business."
In addition to promoting tourism, the magazine could help attract businesses to develop or expand to the Tucson area, Cooper said.
The article project cost about $150,000 total, with the costs of printing and paper averaging about $3,500 per page, Cooper said.
She said the funding was covered by the different organizations featured in the articles, such as MTCVB, the Southern Arizona Attractions Alliance, Casino del Sol, the Tucson Symphony Orchestra and others.
Ashley Grove is a NASA Space Grant intern at the University of Arizona. Contact her at firstname.lastname@example.org or 573-4674.