VantageWest opens 'interactive, tellerless' branch

2013-12-18T00:00:00Z VantageWest opens 'interactive, tellerless' branchArizona Daily Star Arizona Daily Star
December 18, 2013 12:00 am  • 

VantageWest Credit Union says its new Tucson branch is the first in Southern Arizona to offer a new “interactive, tellerless banking experience.”

The branch, at 4280 N. First Ave., opened for business Monday and hosted a ribbon-cutting ceremony Tuesday.

The new model for branches “offers face time with branch staff if needed and self-service kiosks for more simple transactions,” said Jamie Hernandez, regional vice president for branch services.

In traditional branches employees are often “hiding in plain sight” in offices, Hernandez said. Here, the employees are “out on the floor,” ready to greet customers, assess their needs and direct them to a kiosk, pod or collaborative workstation, she said.

She said the kiosks provide more financial services than before. For example, traditional kiosks offer only $20 bills, but with this technology, “You can cash a check for $19 if you want,” Hernandez said.

The branch also provides Wi-Fi at no charge.Hernandez said this type of branch costs VantageWest less than a traditional one, but that it is “tough to quantify the savings.”

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