Maker House’s Tony Ford, who wrote the script for the 80-second video, hopes it is shared widely on social media.

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A new video about Tucson’s pioneering spirit has been created in the hopes of piquing the interest of Tesla Motors CEO Elon Musk.

The electric-car maker is in the process of selecting a site for a “gigafactory” to manufacture lithium-ion batteries, and Tucson has made a big pitch for the plant, which could potentially add 6,500 jobs to the region.

“After reading the articles about Tesla looking at Tucson, I came up with the concept,” said Tony Ford, chairman of the Downtown Innovation District, owner of Maker House and co-founder of Art Fire. “It’s proof of what we can do in Tucson.”

As scenes of Tucson flash across the screen, a 3-D Tesla vehicle is seen cruising local streets.

“We know that pioneers wither without the challenge of the unknown, without the community of fellow explorers, without the potential for changing everything,” Ford, the narrator, says in the video. “We know that if you are a pioneer, you belong here. Welcome to the new frontier.”

It took Ford 12 minutes to write the script for the video, Sparc Interactive shot 48 hours of video and the budget for the 1-minute, 20-second video was $50.

The video went live Tuesday on YouTube and Ford hopes people will share it and tag it and spread it across social media pages.

“We wanted to tell a story that would appeal to someone who wants to be a pioneer,” Ford said. “In Tucson, our culture supports risk-taking and new ideas and trying things out.”

The city of Tucson made its formal proposal last month for Tesla’s planned 10-million-square-foot plant. The company has said it plans to invest $5 billion in the facility.

Tesla representatives are expected to be in Phoenix today to meet with state legislators about a bill that would allow the direct sale of its electric cars in Arizona.

The sole purpose of the trip to Phoenix is to meet with legislators and it is not a site visit, an official said. Texas, Nevada and New Mexico sites are also being considered by Tesla.

Contact reporter Gabriela Rico at or 573-4232.