Hershey introduces first new brand in 30 years

2013-10-10T18:03:00Z 2013-10-10T18:28:06Z Hershey introduces first new brand in 30 yearsThe Associated Press The Associated Press
October 10, 2013 6:03 pm  • 

The Hershey Co. is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time, it is debuting the candy in the U.S. and China at once.

The move comes as China increasingly becomes a focus for U.S.-based consumer goods companies that are seeking to offset slower growth in developed markets like North America. 

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