Hershey introduces first new brand in 30 years

2013-10-10T18:03:00Z 2013-10-10T18:28:06Z Hershey introduces first new brand in 30 yearsThe Associated Press The Associated Press
October 10, 2013 6:03 pm  • 

The Hershey Co. is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. And for the first time, it is debuting the candy in the U.S. and China at once.

The move comes as China increasingly becomes a focus for U.S.-based consumer goods companies that are seeking to offset slower growth in developed markets like North America. 

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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