Paula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman, days after the Food Network said it would not renew the celebrity cook’s contract in the wake of revelations she used racial slurs in the past.
Smithfield, which also sold Paula Deen-branded hams, said it “condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen.”
QVC said it was reviewing its deal with Paula Deen Enterprises to sell the star’s cookbooks and cookware. “QVC shares the concerns being raised around the unfortunate Paula Deen situation,” QVC said. “We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”
Several retailers that sell Paula Deen cookware, including Sears and Target, said they were taking a wait-and-see approach.