LOS ANGELES — Fans of popular artists or sports teams are painfully aware how difficult it is to find good seats to live events at affordable prices. With a new ticket resale system, Ticketmaster is trying to show you what seats are available in one place — both unsold ones and those up for resale — so you can price-shop more easily.
The nation's largest ticket-seller quietly began rolling out its system, called TM+, for certain shows including a Black Sabbath concert in Massachusetts in August. More than two dozen professional sports teams have signed up, including many in the NFL. With the pro football season beginning in earnest Sunday, millions of football fans could start using the system soon. So far, about 300 events have used TM+, which the company says is still in test mode.
Using a computer, ticket buyers can see where each available seat is in a stadium, how much it's selling for and whether it's a marked-up resale seat or one that hasn't been sold yet.