Senior executives from some of the world’s foremost retail, technology and business brands will converge in Tucson next month, exploring ways to enhance the in-store experience for shoppers.

The 21st annual Global Retailing Conference, put on by the University of Arizona’s Terry J. Lundgren Center for Retailing, will be held April 20 and 21 at the JW Marriott Starr Pass Resort.

This year’s theme, “What’s In Store,” will delve into integrating the digital and in-store shopping experience, evolving marketing tactics, creating innovative store concepts and tackling the demands of personalization.

“The retail landscape continues to evolve at a rapid pace as shoppers demand new, more personal ways to engage with business,” said Terry J. Lundgren, chairman and CEO of Macy’s, who will deliver opening remarks at the conference. “Innovative concepts and a faster-to-market approach are the keys to success for any retailer working to adapt to omni-channel shopping.”

In addition to Lundgren, speakers include Alex Komoroske, lead product manager at Google; Angela Ahrendts, senior vice president of retail and online stores for Apple; designer Kendra Scott; Walmart’s chief merchandising officer, Steve Bratspies; and Sarah Quinlan, senior vice president of market insights for MasterCard.

For the full lineup of presenters, visit globalretailingconference.org

“Over the years, this gathering of the world’s top business leaders has proven to be the center of gravity for emerging ideas and concepts that have shaped the retail marketplace,” Lundgren said.

Registrations priced from $400 to $695 are being accepted for a limited number of attendees.