JAM Culinary Concepts is adding Creole cuisine to its expanding world view.

On Jan. 16, the family-owned restaurant company — whose stable includes a pair of Vero Amore pizzerias and Oro Valley’s gastropub-inspired Noble Hops Craft Beer + Fine Fare — will open Sazerac Creole Kitchen & Cocktails in St. Philip’s Plaza, 4280 N. Campbell Ave.

“We wanted to do a New Orleans restaurant and this looks like New Orleans,” owner Suzanne Kaiser said last week, looking around the 2,700-square-foot restaurant that was most recently home to Amalour Revival Lounge.

Sazerac is one of two restaurants Kaiser’s JAM Culinary Concepts — which she owns and runs with sons Aric and Joshua Mussman — will open in the coming months. They also have teamed up with Roop Singh to open Twisted Tandoor in the former Relish Kitchen & Wine Bar at 4660 E. Camp Lowell Drive. That restaurant, born out of Singh’s and her late husband Mukhi’s popular food truck of the same name, is expected to open in March, Josh Mussman said.

Sazerac started as an idea from Mussman’s wife, Tiffany Eldredge, a classically trained mixologist who runs the 2-year-old modern-day speakeasy, The Still, tucked inside Vero Amore, 2920 N. Swan Road.

“We wanted to do a cocktail bar, but we also know that food is our passion,” said Eldredge.

Sazerac is named after the classic New Orleans cognac and absinthe drink largely believed to be the country’s first real cocktail. It dates back to the mid-19th century, but lost favor early in the 20th century after absinthe was banned in the U.S. in 1912.

Eldredge said her Sazerac menu will include several variations on the drink, drawing back to its origins and including Sazeracs made with rye and Scotch.

All of the drinks on the menu will adhere to Eldredge’s old-school philosophy: Keep it simple.

“We bartend under the principle that less is more,” she said, adding that drinks will be made from three to five ingredients. Syrups will be made in-house with real fruits, vegetables and sugars; no pouring pre-made mixes out of a bottle.

“I want people to come in not knowing what a Sazerac is and leave as an aficionado,” said Eldredge, who trained under her sister Amy, who trained under the late Sasha Petraske, founder of the seminal New York City cocktail bar Milk & Honey.

Amy and her husband have a bar in Salt Lake City and help run the Mussman’s Salt Lake venture Tinwell bar.

The primary goal of JAM is authenticity going back to the start of Vero Amore in 2006, said Kaiser, who joined her sons to form JAM Culinary Concepts a couple years after they started. The brothers, both in their early 20s, were certified in Naples, Italy, in the Neopolitan style of pizza-making. They imported their ovens from Italy and prepare pizza in accordance with the Neopolitan standards.

“If we’re going to do something, it’s going to be authentic,” Kaiser said, then introduced Sazerac’s New Orleans-born-and-trained executive chef Robert Iaccarino, who trained under Paul Prudhomme at the legendary NOLA chef’s K-Paul’s Louisiana Kitchen.

Iaccarino, who also worked for years in Italy and in restaurants along the U.S. East Coast, said his goal goes much further than creating handcrafted Creole specialties, including several variations of gumbo.

“I don’t just want to bring the Creole dishes here. I want to bring the culture with it,” he said.

One of those cultural touches will be special-occasion reveillon dinners, lavish feasts of at least 12 courses from soups to meats and fowl entrees, vegetables, sweets and aromatic coffees, to crafted cocktails.

The menu also will include the classic and much-loved beignets.

Gumbos will go from the classic Lenten sausage gumbo to vegan gumbo, smoked duck and oyster gumbo, and shrimp and oyster gumbo.

“There are people still crying in New Orleans because my gumbo is not there,” joked Iaccarino, who relocated to Tucson six months ago. “The levels of flavors and the diversity of that one dish is going to be an eye-opener for Tucson.”

Kaiser said Sazerac will be open from 8 a.m. to midnight daily; food service will end at 10 p.m. nightly.

Contact reporter Cathalena E. Burch at cburch@tucson.com or 573-4642. On Twitter: @Starburch

I cover music for the Arizona Daily Star.