A current underused tool, the GIF is making it’s mark in the modern advertising world. This fun and playful animation is a simple way to boost brands across all social media platforms while showing consumers that brands are keeping up with current trends.
I have come to notice that many of my millennial friends are not avid mobile shoppers, as many would assume. HOWEVER, what they will buy via mobile are DEALS! “Almost half (44%) selected a coupon or deal for a product they are looking for and 37% said they would want a close by sale or coupon.”