Just ask the San Francisco Chronicle.
In a travel piece earlier this month, the newspaper — daily circulation 223,549, 286,121 Sunday — compared Tucson's hipness factor to that of Portland, Ore.
"This smallish southwestern town, better known as a jumping-off point for the Saguaro National Park, has turned into a surprisingly hip little burg. A kind of Portland without the rain. A Mission District without the attitude (and without the long lines for restaurants)."