Brian Kelley, left, and Tyler Hubbard, of the musical group Florida Georgia Line, perform at the Billboard Music Awards at the MGM Grand Garden Arena on Sunday, May 18, 2014, in Las Vegas. (Photo by Chris Pizzello/Invision/AP)

Chris Pizzello

Country music duo Florida Georgia Line just released its new single "Dirt" today and the song already is gaining some social media traction.

The duo, which had one of last year's biggest country and pop hits in "Cruise," has a much deeper reason for being proud of the new single. Today they used it as the launching pad for a campaign to help disadvantaged families realize the dream of home-ownership. The pair kicked off an online fundraising campaign with the goal of raising $100,000 for Habitat for Humanity. Click here to learn more and donate.

Meanwhile, enjoy the song.  And you can catch them live Sept. 20 at Phoenix's Ak-Chin Amphitheatre with Jason Aldean