Ari Shapiro

Xoom Juice owner Ari Shapiro's attention to detail helps explain his success as an entrepreneur, and sampling one of his smoothie creations is just part of the job. Shapiro operates three Xoom Juice stores in Tucson.


Ari Shapiro, who brought Tucson Xoom Juice smoothies and Blue Bottle Coffee artisan brews at his industrial chic downtown coffee shop Sparkroot, will open his newest venture on Sunday.

It's a pizza place that takes a lot of inspiration from his smoothies and coffee shops: fresh ingredients, healthful attitudes and cool surroundings.

Falora Pizza & Espresso is an 1,100-square-foot Neapolitan-style pizza restaurant in Broadway Village. The menu of wood-fired pizzas ($11 to $15) and salads ($8 to $10) builds on Shapiro’s healthful theme with a cast of strong vegetarian offerings alongside the classic pepperoni — made here with Italian soppressata.

Beginning Sunday, Falora, 3000 E. Broadway, is open from 7 a.m. to 9 p.m. Mondays through Fridays; from 8 a.m. to 10 p.m. Saturdays; and from 9 a.m. to 8 p.m. Sundays.

See the full story and more restaurant news in Thursday's Caliente.