"Understanding Marketing & Technology Without Losing Your Mind: A Practical Guide for Managers and Leaders"
By Dave Tedlock (San Marcos Press, $11.95)
Inside Tucson Business columnist Tedlock, who also heads his own marketing company, has collected what he considers some of his best columns. It is not a "how to," book, it's more a series of conversations about issues and aspects of marketing, what you should know about them and might like to do about them. As an example, one chapter is titled, "Domain Names." In a listing of tips, No. 9 is "Ignore Renewal Scams." I own domain name southernarizonaauthors.org and had just received a "last chance," renewal offer.
And now, my tip for Tedlock: Next time around, add an index. It is essential for a reference work.
"Talk Up Tucson: An Exploration of Community Happiness and Prosperity"
By Anita C. Fonte (Community Renaissance, $12)
Gross National Happiness is something Fonte and her photographer husband, Mark Grushka, take seriously. So does Arizona State University, which offers a course involving "community happiness product." In 2012, Ben Bernanke, chairman of the U.S. Federal Reserve, is quoted, "economics isn't just about money."
A 40-year Tucson resident, Fonte cites the four "pillars," of GNH: socio-economic development, cultural values, environmental conservation and good government. With Ben's Bells and Tucson Meet Yourself, she says, we've got a good start.
"Camille Carries the Mail"
By Lisa Hodgkins, illustrated by Carlos Lemos (Mirror Publishing, $9.99 )
As Hodgkins, the Postal History Foundation librarian, notes, it seemed like a good idea at the time, 1855, when the U.S. Army decided to experiment using camels for transportation in the desert Southwest. But a prime mover was Jefferson Davis, who was a U.S. senator and chairman of the Committee on Military Affairs and later would become the Confederate president. Davis soon lost interest in improving the U.S. Army. And the animals themselves were smelly and often disagreeable. But Hodgkins has put together a pleasant little fable about the army's camel experiment.
"Sublime Blue: Selected Early Odes of Pablo Neruda"
Translated by William Pitt Root (Wings Press, $16)
You can read these early poems by Neruda, a Chilean Nobel Prize-winner and friend of Salvador Allende, in Spanish and English. Root, an accomplished poet whose career has included fellowships from the Rockefeller and Guggenheim foundations, is often identified as Tucson's first official poet laureate.
"Sea Species: Volume One of the Evolution River Series"
By R.L. Clayton (Self-published, $12.95)
With advancements in the modern science of genetics engineering, the evolutionary process, according to former mining engineer Clayton (who also has an interest in algae aquaculture for biofuel) is going to speed up phenomenally. A million years could be telescoped into a 100, maybe 10. Pretty heady sci-fi stuff.
In an underground community on the Tohono O'odham reservation, a small group connected at one time with Biosphere2 (near Oracle) is attempting to establish new evolutionary rates for plants and their effects.
"Hot Paints: A Steed Wilson Mystery"
By P. Morreale (Silk Label Books, $14.99)
Prolific Willcox-based writer Phyllis de la Garza, who nurtures a lifetime interest in horses, writing as P. Morreale, chooses as her appropriately named protagonist, Steed Wilson, a private eye who works for an agency insuring horses. Missing as the novel begins is Steed's wife and two valuable paint horses bred for endurance on trail rides. Later, the Bureau of Land Management's Wild Horse and Burro Program enters the picture as de la Garza reports on misbehavior in the horse world.
"Great Black War Fighters: Profiles in Service"
By Ben L. Walton (Strategic Books Publishing and Rights Co., $29.97)
The 29 members of the U.S. military - all in the top tier of rankings (generals and admirals) - to whom Walton pays tribute have dates in the 20th and 21st century, so this is not a comprehensive history of blacks in the military.
However, Walton offers valuable summaries of African Americans in the four branches of U.S. military service that President Harry Truman ordered desegregated on June 14, 1948.
Incidentally, Colin Powell is not included, although he is quoted, because, Walton explains, he has written his own autobiography, "My American Journey." A good index is included.
If you are an author and live in Southern Arizona and would like your book to be included in this column, send a copy to: J.C. Martin, P.O.Box 65388, Tucson, AZ 85728-5388. State the price and give the name of someone who can be reached in case additional information is needed. After the titles appear in this column, they go to the Pima Community College West Campus library. Most of the books are available locally at Mostly Books or Antigone's. You can read past editions of Southern Arizona Authors at southernarizonaauthors.org