After a short revamp, the midtown lunch spot Goodness Fresh Food and Juice Bar has opened a second location at the former Nox Kitchen + Cocktails on East Skyline Drive. During the daytime, the restaurant is offering the same menu as its original location at 2502 N. Campbell Ave. After 5 p.m. it turns into a full-service restaurant with craft cocktails and healthful gourmet faire.
Co-owner Brandon Katz, who also owned Nox, said that the new concept was inspired by farm-to-table restaurants like Andrew Weil's True Food Kitchen. The evening service Goodness Fresh Kitchen will have an emphasis on fresh fish, grass-fed beef and Mediterranean cooking methods.
"We took our same morals and the base of Goodness Fresh Food and turned it into a restaurant where entrees are around $15," Katz said. "Everything's fresh. We don't use any granulated sugar, it's a full scratch kitchen."
The initial dinner menu lists some interesting cocktails like a spiked rum horchata and a white sangria with a drinking shrub made from nopales cactus. Menu items range from familiar Goodness salads to entrees like wild albacore tuna with butternut squash puree and ginger fennel. Several items seem to draw from Katz's other restaurant Obon Sushi + Bar + Ramen, which he runs with business partner Andre Joffroy under the name Brand Restaurant Concepts.
Katz said that the two decided to close Nox Kitchen because it lacked that niche that makes Goodness and Obon stand out.
"We just saw that (Nox) was a successful business in the sense that it didn't lose money," he said. But, "we're more outside-of-the-box thinkers than doing the American comfort food."
The two have signed a lease for a new location near East Tanque Verde Road and East Camino Principal, which they plan to turn into either a Goodness or an Obon. Katz said that they're also considering opening up an Obon in Chandler.
Through Sunday, Goodness on Skyline is offering all customers 15 percent off their bill. Starting hours are 8 a.m. to 9 p.m. Sundays through Thursdays, 8 a.m. to 10 p.m. Fridays and Saturdays. There will also be a happy hour with select deals on drinks and appetizers from 4 to 6 p.m. every day. The restaurant is located at 6370 N. Campbell Ave.