Costa Vida, a Mexican fast-casual chain based out of Utah, is slated to open in the former Choice Greens on North Campbell Avenue later this year.
The restaurant's concept is similar to the fast-food Mexican chain Chipotle, where customers build their own meals from ingredients in front of them. They also choose their tortillas, made from scratch on a comal in the restaurant. Customers choose entree items like burritos, tacos, enchiladas and salads, then move onto meats, beans and other extras.
"Everything that we serve is Mexican-inspired fresh food," says franchise marketing manager Trent Morrison.
Founder Kenny Prestwich opened the first restaurant after a trip to the beach in Mexico, where he was inspired by flavors of the cuisine, Morrison said.
The majority of Costa Vida's 60-plus stores are franchised. It has three locations in the Phoenix-area; Tucsonan Weston Stewart will operate the restaurant at 4205 N. Campbell Ave. next to Trader Joe's.
The space had been occupied by Choice Greens, which was forced out by its landlord in December after being told the plaza's ownership had changed hands.
You can find more information about Costa Vida on its website costavida.net