Food In Root, a local startup responsible for eight new farmers markets in the Tucson area over the last two years, has plans for another regular event along North Fourth Avenue.
Dubbed the Fourth Avenue Food Fest, the weekly gathering of vendors will take place Friday evenings from 4 to 8 p.m., adding new dimensions to one of the busiest days of the week for the bustling entertainment district.
More than 20 regulars on the farmers market circuit, including CakeLab, Grammy’s Garden and Small Planet Bakery, are set to sell this Friday at the soft launch. Subsequent fests will take place every Friday starting on June 27.
This weekend’s activities will include live music from the band Adara and the Home Wreckers and cuisine from local food trucks. The fest will take place on the east side of the avenue from East University Boulevard to East Fifth Street.
The decision to launch the food fest in the dead of summer was completely intentional.
“There are not a lot of things going on during the summer months for people who live in Tucson year-round,” said Clayton Kammerer, Food In Root’s co-founder. “A lot of locals are looking for activities.”
Also, Kammerer said, many vendors need new opportunities as other markets close until the fall.
The mission of the fest falls in line with Food In Root’s overall vision, which is to help local food producers connect with customers. The group was born from the McGuire Entrepreneurship Program at the University of Arizona in 2011.
Kammerer said that he and his managing director Jared Keen expect the fest to grow over time.
“We are going to build momentum throughout the summer,” he added. “That way, we’ll have a nice little event when the streetcar starts running and the students and snow birds come back.”