Some people were surprised when Tucson concert promoter Chris Click booked country music newcomers Florida Georgia Line to play a show at the 5,000-capacity Casino del Sol's AVA.
But 10 days before the country duo - Brian Kelley from Florida and Tyler Hubbard of Georgia - hits the stage on July 28, there are fewer than 500 of the $15 lawn tickets left. The reserved seats sold out weeks ago.
Ticket sales are riding the momentum of "Cruise," the single that's been sitting atop Billboard's Hot Country Charts since April and has sold nearly 5 million singles. The song has also flirted with the No. 1 spot on Billboard's multigenre Hot 100 chart, demonstrating its massive cross-over appeal. Flip on a Top 40 pop station and you will hear the remix version featuring hip-hop artist Nelly in heavy rotation.
Click had no idea when he booked Florida Georgia Line for a Click Jab Promotions show in late December that the duo would become the hottest ticket going.
He saw the pair at a showcase in Nashville last October, a scant six months after they signed their major label deal with Big Machine imprint Republic Nashville.
"They were performing and I liked these guys," Click recalled. "I thought they're going to be big, and that's why I took a chance."
Kelley and Hubbard, both in their mid-20s, met at Belmont University in Nashville and have been performing together since 2010. They released two self-produced EPs before being signed to Republic Nashville last July.
FGL initially was to do a Tucson show in April, but pulled the date before the contracts were signed after landing a private gig in Las Vegas, Click said.
He went back to the table to land the duo for the July 28 show, which comes the day after FGL opens for country star Luke Bryan's "Dirt Road Diaries" tour stop at the 20,000-capacity Ak-Chin Pavilion in Phoenix. That show is sold out.
"(People) thought I was crazy. Now it's like, 'Dang, that was the smartest thing you've ever done,' " Click said of the AVA show.
FGL is Click Jab Promotions' biggest concert since Click entered the business two years ago. In April, country star Travis Tritt, brought about 3,000 fans to the AVA. In January 2012, Click teamed up with The Big Room Group to host electronica star DJ Avicii.
"The last three or four shows have been big successes," Click said. "This is going to be the best one yet."
If you go
• What: Florida Georgia Line in concert.
• When: 7 p.m. July 28.
• Where: Casino del Sol's AVA, 5655 W. Valencia Road.
• Tickets: Only lawn seats ($15) are available, and as of Tuesday there were only a few hundred left at tickets.solcasinos.com
Contact reporter Cathalena E. Burch at email@example.com or 573-4642.