A band will often go through years of refining its sound before taking its act to another country.
Members of San Antonio’s Wild Party were across the pond by gig No. 3.
The group’s road manager early on also happened to represent The Wombats, an indie rock outfit from Liverpool, England
He sent the fresh-faced Wild Party to the U.K. in 2010 to open for The Wombats on an 11-date tour through the English countryside.
“Some of the early shows on that tour were pretty bad,” said vocalist Lincoln Kreifels. “I was not a very good frontman at the time. I was awkward, didn’t move around much. We got better as the things went on.”
Four years later and Wild Party appears to have honed its craft enough to be considered one of San Antonio’s next great bands by the city’s weekly publication, the San Antonio Current.
The pop-rock group, launched by Kreifels and his high school pal, guitarist Lucas Hughes, has developed a loyal following, thanks to its distinct sound, deft lyrics and tenacity when it comes to its members promoting its music through social media.
When the band released a music video on YouTube for the single “When I Get Older” from its upcoming release, “Phantom Pop,” Kreifels took it upon himself to spread the word.
“I started spamming the video all over YouTube,” he said. “I was linking our video in the comment sections of other popular videos.”
The plan, while rudimentary, worked.
“At one point, we had 10,000 hits in a single day,” he said. “It definitely helped. I’m not sure where we would be today without social media.”
Expect to hear tracks from “Phantom Pop” when Wild Party makes its first appearance in Tucson at 191 Toole, Tuesday.
Kreifels said the band is ready to bring their music to venues around the world, including some old international haunts.
“I’d like to go back to the U.K. for a little redemption tour,” Kreifels said.