Producer's persistence brings first feature

2007-05-03T00:00:00Z Producer's persistence brings first featureBy Phil Villarreal Arizona Daily Star

John Higgins runs the production company Higgins/Kreinbrink Productions with Justin Kreinbrink. They've nailed down a DVD distribution deal with Echo Bridge Entertainment for their film, a Western called "The Decoy." The release date has yet to be determined, and Higgins says a television deal is in the works.

The 30-year-old Higgins is a producer, editor and occasional director. He's been involved in the film industry for six years, and has spent most of that time getting "The Decoy," his first feature, off the ground. Higgins spoke to the Star via telephone.

How did you become interested in the industry?

"At Pima College I started out acting, and that led to filmmaking, to try and expand (my) horizons. It turned out I wasn't that bad at it."

What's your greatest film accomplishment?

"I'm most proud of 'The Decoy.' It's a Western we shot in 2005 and finished in '06. It represents the culmination of four or five years' work."

What did that entail?

"Basically to even make the film we had to build a company from the ground up in a really risky industry with zero support. We started off with small things like commercials, then learned and went on to larger jobs. We started to win some awards and turn people's heads, and investors have started to take us seriously."

How long did it take to complete "The Decoy"?

"We did 'The Decoy' in 18 months. On the side I would do some Internet stuff, commercials and commercial video — we did videos of El Tour — to keep it afloat. 'The Decoy' took 17 days of shooting, and the rest of the time was spent in post-production, really, polishing the thing the right way. It was a low-budget production, but we ran it like it was any major feature. It took a long time to get everything done properly."

It sounds like a big risk.

"We all have to be a little bit crazy to do that."

What are the prospects for distribution? Would you recommend other people take the same career track as you?

"The first thing I'd say is, if it's really what you want to do, then follow your dreams. At the same time, trying to make money as a producer, you're better off doing real estate because it's a lot easier making money doing that."

If you're involved in filmmaking and would like to be featured in a Q&A, write to

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