Quinlan Wilhite doesn’t consider himself a fashionista.

But he definitely has a passion for fashion.

That’s obvious from the way this Tucson native talks about fabric, apparel and image.

And it’s obvious in his fashion line, QMULATIVE Lifestyle Brand.

His style gives Southwest flair to streetwear with clothing that dances with fabric appliqués of Día de los Muertos images and Kachina dolls.

“This is what I love to do,” said the 25-year-old.

He recently returned from a major trade show in Los Angeles where, he says, interest was active. He also boasts of healthy Internet sales and has close to 100,000 views on his blog since it began in 2010.

“Even if you don’t like this stuff … it is probably something you haven’t seen,” said Wilhite.

With his personal touch in almost every QMULATIVE product, this Salpointe Catholic High School graduate brought a taste of the Old Pueblo to Venue Tradeshow in Tinseltown on Jan. 29.

“Really tried to give out that vibe,” said Wilhite. “(I showed them) something not as commercial, not as hustle-and-bustle as L.A.”

The trade show focuses on new, upcoming streetwear and lifestyle brands and exposes them to people, ranging from the regular urban enthusiast to Hollywood celebrities and distribution companies.

His next project is to work with innovative brands and artists. He’s already collaborated with local BLX Skateboard Shop on pocket T-shirts.

He also worked with Phoenix artist Tanina Jackson, combining their styles of urban skateboard culture and feminine fashion art on women’s shorts.

Wilhite dreams of opening his own store and transforming his brand into an international phenomenon.

“A flagship store front would be awesome,” he said.

Until then, Wilhite will continue to pursue his passion for fashion and take his lifestyle brand to the next level.

“Just have fun with it, at the end of the day,” he said. “Ride your passion.”

Anthony Victor Reyes is a University of Arizona journalism student apprenticing at the Star.