As a kid growing up in Northern California, Julie Reed was a total tomboy.

By high school, she shifted into full-on preppy mode because that’s how everyone else dressed. These days the multihyphenate — mom, University of Arizona academic adviser, blogger for TucsonInStyle.com and TucsonMama.com — wears what she wants (usually cowboy boots). Trends be damned.

“It came a little bit later in life when I kind of realized I didn’t have to dress like everyone else was dressing,” says Reed, 45, who relies on clothing swaps with friends and favorite local stores like Ozma Atelier and How Sweet it Was to build her wardrobe. “If I’m drawn to something, I’m drawn to something.”

Her kids, Clementine, 5, and Lincoln, 7, are already developing their own personal styles. Clementine follows no rules and has fun with her clothes, layering dresses over skirts. She adores all things Indian, so she rocks bindis on her forehead, too. Her big bro is partial to tank tops and muscle shirts. Even her husband of 10 years, Shipherd, “dresses very boldly for a guy,” Reed says.

For Tucson in Style, Reed posts about all things from style to what makes Tucson so uniquely Tucson.