Local businesses must maintain a competitive edge by having a great local strategy. There’s just one problem—they’re just too busy running their business to maintain a competitive web presence.
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A mobile presence is essential for business-to-business advertisers, but it can be challenging to ensure that ads are delivered to the right audience. Joseph Vivolo explores three key factors to consider in the B2B field, including alternatives to Google Adwords such as Yahoo's mobile search platform and Facebook and LinkedIn for mobile. KoMarketing Associates