This was a promotional stunt by the Sunshine Climate Club to welcome the Cleveland Indians to town for their spring training season. This took place on "A" Mountain. Wong and Sheaffer photo, Feb. 28, 1955.

Wong and Sheaffer

Tucson's Sunshine Climate Club, formed to promote Tucson, became a model for other cities. Club president Harold Steinfeld told members in 1927 that Tucson held an enviable place among community advertisers.

From the Arizona Daily Star, Aug. 17, 1927:


President Steinfeld Tells of Accomplishments in Past Year

Three hundred and forty-one cities in forty-one states in the United States will spend in excess of four millions of dollars in 1927-28, in community advertising, it was announced yesterday by Harold Steinfeld, president of the Tucson Sunshine Climate club.

"Community advertising has become a recognized factor in our social and economic life," stated Steinfeld, in speaking of the plans for the coming year of the Sunshine Climate club.

"Tucson holds a very enviable place among community advertisers. The advertising department of the Literary Digest and of the National Geographic, two of the leading publications in their field, are soliciting new accounts based on the results obtained by the Tucson Sunshine Climate club.

"Requests for the Results Booklet, issued by the club, have been received from some thirty communities throughout the United States. The community advertising group of the Pacific Coast advertising clubs at its recent meeting in Portland used the Results Booklet of the Sunshine Climate club exclusively as the basis of the discussion "Successful Community Advertising," led by Don Francisco, vice president of the Lord, Thomas & Logan Company, national advertising agency.

"Plans are now being worked out for Tucson's national Publicity for 1927-28. Forty-two million messages beginning in October will tell the world about Tucson. The action of the Tucson Clearing house, consisting of the Consolidated National Bank, Southern Arizona Bank & Trust Co., and the United Bank & Trust Company, at the meeting held Friday, August 12, in not only endorsing the work of the club, but in subscribing in advance for this year's funds, indicates to the officers and directors that the club has the support of the leading business and professional men of the city.

"The action taken by the Clearing house is particularly pleasing and appreciated by the directors of the Sunshine club."

The club had several innovative campaigns through the years, which we will explore some time in 2018.

Johanna Eubank is an online content producer for the Arizona Daily Star and Contact her at

About Tales from the Morgue: The "morgue," is what those in the newspaper business call the archives. Before digital archives, the morgue was a room full of clippings and other files of old newspapers.