TUSD rolls out $300K marketing campaign

2013-11-20T15:40:00Z TUSD rolls out $300K marketing campaignAlexis Huicochea Arizona Daily Star Arizona Daily Star

The Tucson Unified School District has rolled out its $300,000 marketing campaign with television spots, radio and print advertisements.

The "Ask Me!" Campaign was developed to support TUSD's goal of increasing enrollment and spreading the word about the district's programming as required under a decades-old desegregation case.

The district has long struggled with budget woes, academic achievement and declining enrollment. 

The TV spots, radio and print ads all feature real TUSD students, parents and teachers who enthusiastically encourage parents to ask about various opportunities including free all-day kindergarten, college and career preparation, advanced course offerings, magnet programs, the arts and athletics.

The slogan "Many Choices. One TUSD." is included as parents are reminded of the priority enrollment deadline — Dec. 16.

In addition to the advertisements, the marketing plan — developed by the Gordley Group — includes an ambassador program made up by volunteer TUSD parents, older students, teachers and community members who will wear "Ask Me! TUSD" buttons and share stories of learning and personal growth.

For more information on the campaign and to view the advertisements, go to www.tusd1.org/AskMe

Contact reporter Alexis Huicochea at ahuicochea@azstarnet.com or 573-4175. On Twitter @AlexisHuicochea​

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About this blog

Ed Notes includes stories and related items from all Tucson-area school districts written by Arizona Daily Star reporter Alexis Huicochea.

Have an education-related topic you would like to see on the blog or suggestions? Email Alexis Huicochea at alexis@tucson.com