Southern Arizonans are starting to hear a lot more about getting health insurance.

Today, Tucson Mayor Jonathan Rothschild will join with members of the the Get Covered America Campaign at Pima Community College downtown (on Stone Avenue) to give information about health insurance to students and others who might be uninsured.

Rothschild, organizers and outreach specialists will be providing information, answering questions and connecting people to resources to help them get covered.

 Get Covered America is a national campaign of the non-profit Enroll America that is focused on educating consumers about the benefits of health coverage and the new health insurance available under the Affordable Care Act. It is operating in 11 states with the highest numbers of uninsured residents. Arizona is one of the states. Others include Florida, Georgia, Illinois, Michigan, North Carolina, New Jersey, Ohio, Pennsylvania, Tennessee and Texas.

All Pima County residents are some point in the next three months will likely be exposed to the SoAzCares campaign, which released a television ad featuring a young cyclist and a saguaro this week.

The cyclist starts off dismissively talking about health insurance - who needs it? She immediately crashes head first into a saguaro and is then pictured covered with needles and asking where she can find coverage.

SoAz Cares is doing a major media campaign in both English and Spanish encouraging people to sign up for insurance. People who enroll online or in person will be directed to the place where they qualify - either for private insurance, possibly with subsidies, or to Arizona's Medicaid program for low income residents.

Tucson Medical Center, which is part of SoAzCares, will have enrollment events the next two Saturdays. For information, call 324-4745.