Republican Congressional candidate Martha McSally will start running her first TV ad of the campaign next week, running them during commercial breaks for World Cup matches.
The ads come with a twist - they will be broadcasted in both English and in Spanish.
"Our community is strengthened by our diversity. It's what makes us unique, and in order to reach all voters in the Second District, you have to take that into account," McSally said in a prepared release. "With its international appeal, the World Cup presents a great opportunity to reach diverse voters in the district, and by placing ads in Spanish and English, we hope to reach greater audiences who may be missed by traditional mediums."
The 30-second ads for the CD2 Republican candidate will play on ABC, ESPN, ESPN2, and Spanish-language Univision.
The package includes spots in all rounds leading up to and including the semi-finals of the Worlds Cup, as well as all USA and Mexico group stage matches.
The first ad will appear next Thursday, 6/12 near the Brazil vs Croatia match.
In addition to the World Cup TV ads, ads will be placed on Hispanic TV news, on Hispanic radio, and in Spanish-language newspapers.
Each of the six ads running on ABC will cost the campaign $1,100 apiece, with plans to run the ad only six times over the eight-day period, according to documents filed with the Federal Communications Commission.
A spokesperson for the campaign decline to discuss how much was spent on the ads.
McSally, has raised more than $1.2 million since announcing last year that she would challenge Barber for a second time, had $847,142 in her campaign war chest at the beginning of April, according to her latest filings with the Federal Election Commission.