In my first two months as president and publisher of the Arizona Daily Star, many readers have shared with me their ideas and hopes for the Star and our community.
Today I want to share my vision for the organization and tell you about products we are developing to deliver the news in new and engaging ways.
There has never been a more exciting time to be in the media industry. When I began my career, I was told the newspaper was the
“miracle that is delivered every morning.”
Nineteen years ago, the Star started to produce the “miracle” every minute with the inception of our website, and now that includes mobile devices. Whether we are providing information at your doorstep every morning or delivering breaking news to your cellphone, we reach more readers today than ever before in our 137-year history.
The Arizona Daily Star reaches 60 percent of adults in our market every week. On average, nearly 1.5 million unique visitors consume our news every month. We also are engaged with our readers through social media, including Facebook, where our 60,000 “likes” are the most of any media company in Southern Arizona.
We are investing in research and development to ensure we’re reaching you when and how you want your news. We’ve led the way in developing news apps, including one for University of Arizona sports.
Recently we introduced video shows to StarNet, including Greg Hansen’s Video Notebook, Arizona Wildcats Video Extra and — beginning this week — This Is Tucson, tips from our staff on weekend entertainment and ideas for your home, garden or patio.
These additions are rooted in comments 6,400 of you provided in January about our print and digital products. Our editor, Bobbie Jo Buel, wrote a column about what you told us regarding news. Two weeks ago, Maria Parham, the editorial and opinions editor, wrote about changes we have made to better meet your expectations for that section. Look for content improvements this summer that will make the Star more valuable.
All of our work is driven by our commitment to give readers what they told us they value most:
1. Quality journalism and investigative reporting. Our goal is to continue to inform Tucsonans, as well as readers who follow local news and the Arizona Wildcats from all over the world via StarNet.
2. Opportunities for conversation and involvement. We welcome your comments on stories as well as your guest columns and letters to the editor. We, like you, want to discuss how to make Southern Arizona a better place to live and an environment where commerce thrives.
3. Engagement on your terms. We will continue to develop new technology to serve you and to deliver news and information at your convenience.
Although Tucson has its challenges, I am proud to be president and publisher in a community that is growing and improving. Businesses are opening every day, and the downtown streets and sidewalks are filled with a delightful mix of young faces, urban-dwelling pioneers and longtime Tucsonans returning downtown for first-class entertainment. Oro Valley and Sahuarita were recently named two of the safest towns in America. BASIS Tucson North and University high schools were just named among the top 10 schools in the U.S. These are exciting times.
I look forward to your feedback as we continue to improve the Star and build stronger relationships with you, our readers.