June 10

Brazilian Eduardo Costa gives classical guitar concert

Award-winning classical guitarist Eduardo Minozzi Costa has been described as a consummate artist. Come listen to him perform at the Arizona Senior Academy on Tuesday at 11:30 a.m. when he will play the classical guitar music of Brazil and Spain.

A native of Brazil, Costa completed his bachelor’s degree in guitar performance at the University of São Paulo and shortly after received sponsorship from the U.S. Consul General in São Paulo to visit the United States.

The visit resulted in a full scholarship to pursue his master’s and doctoral degrees in guitar performance at the University of Arizona School of Music Bolton Guitar Studies Program. Costa received his doctorate there in 2012.

Costa has received 10 international competition awards, and is the first Brazilian to be named a finalist at the 2008 Koblenz Guitar Festival and Competition in Germany.

He also won first place in the Indiana International Guitar Competition in 2009 and the Alhambra Guitar Competition in Dallas in 2010. He made his solo concert debut at Carnegie Hall in 2011.

Costa now lives in Tucson and performs locally and internationally. He has written several works on guitar performance and developed a unique online teaching program that he uses with students from all over the world.

Richard Miya

June 11

Are buying habits influenced by what TV shows you watch?

Do you ever wonder why big companies constantly want to know what you “like”? They are seeking more than a thumbs-up.

The bigger prize is more data about how thousands and thousands of people like you behave. Corporations then use that data to make better guesses about which brands and products to back.

One Tucson expert specializes in connecting the dots between what people watch on TV and the brands they buy in real life. Hope Jensen Schau, associate dean of Eller MBA Programs at the University of Arizona, spent much of the last decade researching consumer behaviors that correlate with what they see on TV.

Schau holds the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management. She earned her Ph.D. from the University of California, Irvine.

She has published research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices and collaborative value creation.

TV does more than point to products. It is not simply about seeing a box of Wheaties, then buying a box for yourself. The larger patterns are of equal, if not greater, interest. Do fans of, say, the show “Modern Family” buy more cereal than fans of other similar shows, and if so, what kinds of cereal do they buy? Is it more Frosted Flakes or Cheerios?

This is the kind of nuance that Schau helps uncover. You could say she is in the business of predicting what we will predict.

Join her at 3:30 p.m. Wednesday to hear what she may predict about you.

Carla Nelson

June 12

She traces conflicts in the Middle East back to WWI

This year marks the centenary of the outbreak of World War I. Within a few weeks in August 1914, most of Europe’s great powers entered into a conflict that fundamentally reshaped world politics, economics and societies.

By the time the war ended, millions had died, empires had collapsed, revolutions had broken out, colonial systems were fraying, nationalist movements were trying to create new states, and new powers – notably the United States – had come to the fore.

But did the “Great War” really begin in 1914? According to Lisa Adeli, outreach coordinator of the Center for Middle Eastern Studies at the University of Arizona, if one looks at the Ottoman Empire the war had begun at least as early as 1910, and didn’t end until 1923.

In a presentation titled “World War I in the Middle East: Roots of Contemporary Conflict” at the Arizona Senior Academy on June 12 at 3:30 p.m., Adeli will examine the course of the war in this region, beyond the familiar episodes such as “Lawrence of Arabia.”

She is particularly interested in the impact of the war on local society. And she will discuss the linkage between that era and the current situation in the region.

For example, during the war the British government promised to establish a national homeland for the Jews in Palestine (Balfour Declaration, 1917) and pledged British support for Arab independence in return for an Arab uprising against the Ottomans (the Hussein-McMahon pledge).

In fact, the British and French were already planning to split these territories once the Ottomans were defeated, and neither of these promises was honored. The ensuing Arab/Jewish conflict has continued ever since.

Adeli has specialized in Ottoman and Balkan history with a special interest in World War I. She holds academic degrees from Georgetown, Indiana University and the University of Arizona, where she received her doctorate. During her studies she lived a year and a half in Belgrade, Yugoslavia.

In addition to university teaching, she has spent many years as a high school world history, English and ESL teacher. She has been heavily involved in national and international programs for high school students, including a special State Department-sponsored program at a school in Armenia.

Dennis Anderson

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