Sundays won't be reserved for football and church anymore.

With the two-year dispute with the city of Tucson in the rearview mirror, the Rio Nuevo board decided now's the right time to hit the airwaves.

Beginning March 3, the Rio Nuevo district will begin airing a weekly radio program focused on "all things Rio Nuevo," said Rio Nuevo Chairman Fletcher McCusker.

The one-hour show will run Sundays at 4 p.m. on KQTH 104.1 The Truth.

Dubbed "The New Pueblo," the show will feature interviews with board members, policymakers, business owners within the district and more.

McCusker said the show will give guests and callers alike a forum to discuss ideas and express their opinions on the district and Tucson development.

For months the district batted around ideas on how to find a way to get its message out to the community in an unfiltered format.

"The idea (was) to be in this position to communicate and control our own message," McCusker said during Thursday's Rio Nuevo meeting. "To get positive information out about Rio Nuevo to the public."

Each show would welcome a merchant into the studio who pays into the Rio Nuevo district. McCusker said this will give business owners unprecedented access to the board and would place their questions and concerns directly before board members.

"I don't think in the history of Rio Nuevo that we ever focused on how we can assist … merchants," McCusker said. "These are opportunities for us to really engage them in how we're spending their tax dollars."

McCusker said each show will cost the district $450, but advertising revenue will offset much of that.

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Contact reporter Darren DaRonco at 573-4243 or On Twitter @DarrenDaRonco