You, our readers, spoke and we listened, which makes this a year for improvements at the Arizona Daily Star.
More than 7,000 subscribers participated in surveys about the Star’s digital and print content.
Today I want to tell you about our most important digital upgrades and our most recent print additions.
We are proud to announce that the Star online is now officially Tucson.com, a name that best reflects the Star’s standing as the largest provider of news, advertising and information about Tucson.
We hope you’ve already noticed in the past few weeks that our website home page loads twice as fast. We’ve also improved the navigation on Tucson.com to make it easier for you to connect with the news you want.
We’ve updated our news and sports apps for iPhone and Android smartphones to make them easier to navigate and more visually appealing. If you already have our apps, updates are available now. If you’ve never used our phone apps, you can find them in the iTunes and Google Play stores.
For those of you who enjoy the experience of reading the print edition on a digital device, we’ve improved the user interface on our e-Newspaper. That replica of the print edition is perfect for when you are away from home. The e-Newspaper now features links to the Star’s digital books, including “Mama’s Santos,” the “Bad Girls of Arizona” series, “Shootout at the OK Corral” and more.
“Election 2014,” hosted by Star reporters Becky Pallack and Joe Ferguson, is the newest show in our expanding lineup of local video programs. It’s posted every Wednesday afternoon. You can also watch “Greg Hansen’s Video Notebook,” Angela Pittenger’s “Centsible Mom,” “This is Tucson” and all of our other shows on Tucson.com and on our smartphone and tablet apps.
This also marks the day that we are introducing a subscription model called Full Access. Print subscribers will continue to have full access to all of the Star’s valuable digital content when and how you want it. Nonsubscribers will have limited access to local content before they are asked to subscribe.
The only change for subscribers is that you will need to create a login and password to continue to have full access to the huge range of digital content. It’s simple to do — go to Tucson.com and click on the big blue button.
Speaking of our print product, we continue to focus on improving content based on suggestions from the reader survey. The two topics readers mentioned most were investigative reporting and our editorial pages. Since spring, we’ve increased the amount of watchdog reporting and are publishing a broader range of opinions on our editorial pages.
We have also added the “Your Health” page on Mondays and the “Tucson Giving” page on Tuesdays. “Business Awards” is a new column in the Wednesday edition. “Ask the Garden Sage” is a new twice-monthly column in the Sunday Home & Life section. There’s even more gardening information online in the “All Things Green in Tucson” blog.
You will also find our staff out in the community more than ever before. Several hundred subscribers attended the first two classes in our new “Star University” series. Photo editor Rick Wiley showed how to take great vacation photos and social-media editor Irene McKisson offered tips for Facebook beginners. Star editors and reporters will share their expertise in free classes once a month.
The July class, offered this week and next, is about how to get the most out of the deep and broad content on our website and other digital platforms. We’ve prepared a special, two-page display on Pages A4-5 in today’s edition with more information about the July classes and our improvements to print and digital content.
Your feedback has told us that you value the local news and information in the Star. You realize that much of our content is exclusive to the Star newsroom — the largest news-gathering organization in Southern Arizona.
Our commitment to excellence remains as strong as ever. As we invest in producing the high-quality journalism you expect, I ask you to continue your investment with us.
Your Full Access subscription connects you to everything that’s uniquely Tucson. Whether in print, or on your computer, tablet or smartphone, our mission is to deliver the news when and how you want it. Let’s get connected today at Tucson.com.