In response to a bill that would allow businesses to refuse service based on sexual orientation, Rocco DiGrazia, owner of Rocco's Little Chicago Pizzeria, posted a sign in his window that reads "We reserve the right to refuse service to Arizona legislators."
"I was appalled by the senate passing the law," he said. "So, I put something on Facebook saying we're not gonna serve Arizona legislators." A customer then emailed DiGrazia a sign, which he printed out and posted.
Since the sign was posted Thursday, DiGrazia said he has gotten thousands of likes on Facebook and retweets on Twitter, and has received emails from across the globe. He's even been asked where people can get the sign to take to a Phoenix rally.
"The sentiment is that any expansion of discrimination is gonna hurt everybody and open the doors for more," he said.
Response has been positive, so far, and he isn't concerned about possible backlash. DiGrazia said the pizzeria has gotten more customers today because of his stance. However, he's not trying to be a political activist or a hero. "I just did something I thought was a step in the right direction to combat the behavior in Phoenix that I don't condone."
Rocco's has a large gay customer base, as well as some gay wait staff, DiGrazia said. "Why discriminate against anybody? I'm just trying to make some food."