A subdivision just north of Ina Road and west of Campbell Avenue has many street names that sound a lot like the seven deadly sins.
One-time property owner William J. “Jack” Holliday was born in Indianapolis in 1895 to Jacquelin and Florence (Baker) Holliday. He graduated from Yale University in 1917, then spent 40 years in the steel business in Indiana. Holliday was an avid collector of books and photos of the Southwest and donated more than 6,000 volumes of history, including many rare books, to the Arizona Historical Society. He died in 1977, and a portrait of him hangs on the wall in the reception area of the Arizona Historical Society.
In the 1930s, Holliday bought land from Pima Canyon Properties to use as his residence during winter. It is believed that he fenced the land and named it Rancho Sin Vacas — Ranch Without Cows. Holliday was fond of desert wildlife. He put water troughs throughout his property and made Rancho Sin Vacas a sanctuary-like area. To reach it, he used a dirt airstrip that is now part of Calle Sin Controversia — Street Without Controversy.
Rancho Sin Vacas was acquired by auto dealer and developer Kelley Rollings in 1967. It was Rollings and Catalina (Salgado) Randall, his Spanish-speaking office manager, who gave the streets their unique names, such as Calle Sin Envidia (Street Without Envy) and Calle Sin Desengano (Street Without Disappointment). The street names had a loose connection with the Seven Deadly Sins.
Rollings bought the portico when the original, midtown El Conquistador Hotel was torn down in 1968. He kept it in storage for more than 10 years, then gave it to the Sin Vacas subdivision, where its now part of the gatehouse.
Other street names in the subdivision include:
- Camino Sin Vacas: Road Without Cows;
- Plaza Sin Lujuria: Place Without Lust;
- Plaza Sin Pereza: Place Without Sloth;
- Plaza Sin Codicia: Place Without Greed;
- Calle Sin Pecado: Street Without Sin;
- Calle Sin Miedo: Street Without Fear;
- Calle Sin Ruido: Street Without Noise;
- Placita Sin Mentiras: Little Place Without Lies;
- Calle Sin Condena: Street Without Conviction;
- Plaza Sin Muerte: Place Without Death.
The original ranch house sits at the end of Plaza Sin Lucha (Place Without Fight).
Note: According to Kelley Rollings, Calle Sin Celo, which translates to Street Without Zeal, was supposed to be Calle Sin Celos, which means Street Without Jealously, but the letter “s” was accidentally left of the plat map when it was recorded with Pima County.