Singer Whitman, of TV-ad fame, dies at age 90

2013-06-20T00:00:00Z Singer Whitman, of TV-ad fame, dies at age 90The Associated Press The Associated Press
June 20, 2013 12:00 am  • 

MIAMI - Country singer Slim Whitman, the high-pitched yodeler who sold millions of records through ever-present TV ads in the 1980s and 1990s and whose song saved the world in the film comedy "Mars Attacks!" died Wednesday at a Florida hospital. He was 90.

Whitman died of heart failure at Orange Park Medical Center, his son-in-law Roy Beagle said.

Whitman's tenor falsetto and ebony mustache and sideburns became global trademarks - and an inspiration for countless jokes - thanks to the TV commercials that pitched his records.

But he was a serious musical influence on early rock, and in the British Isles, he was known as a pioneer of country music for popularizing the style there. Whitman also encouraged a teen Elvis Presley when he was the headliner on the bill and the young singer was making his professional debut.

Whitman recorded more than 65 albums and sold millions of records, including 4 million of "All My Best" that was marketed on TV.

His career spanned six decades, beginning in the late 1940s, but he achieved cult figure status in the 1980s. His visage as an ordinary guy singing romantic ballads struck a responsive chord with the public.

"All of a sudden, here comes a guy in a black and white suit, with a mustache and a receding hairline, playing a guitar and singing 'Rose Marie,' " Whitman told The Associated Press in 1991. "They hadn't seen that."

For most of the 1980s, he was consistent fodder for Johnny Carson's monologues on late night NBC-TV, and the butt of Slim Whitman look-alike contests.

"That TV ad is the reason I'm still here," he said.

"I almost didn't do them. I had seen those kinds of commercials and didn't like them. But it was one of the smartest things I ever did."

He yodeled throughout his career and had a three-octave singing range.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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