As part of "Love Your Body Week" at the University of Arizona, a national pioneer in the world of eating disorder research will give a free, public talk tonight.

Dr. Jean Kilbourne will present "The Naked Truth: Advertising's Image of Women," at 6 p.m. in the third floor south ballroom of the UA Student Union. A reception and book signing will follow.

Kilbourne is the author of "Can't Buy My Love: How Advertising Changes the Way We Think and Feel" and the co-author of "So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids."

"We want to start redefining what that ideal woman is like. I always say be your best, but not obsessed," said Gale Welter Coleman, nutrition services coordinator at UA Campus Health.

The National Eating Disorder Awareness Collegiate Survey Project says 10 to 20 percent of female college students and 4 to 10 percent of male students have an eating disorder.

And the mortality rate associated with anorexia nervosa among 15- to 24-year-old females is 12 times higher than all other causes of death, the National Eating Disorders Association says.