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Millennial Generation Shoppers

Most tech-savvy millennials prefer in-store shopping

Most tech-savvy millennials prefer in-store shopping

"I totally prefer to shop in store," says Rachael Blackketter, a 34-year-old stay-at-home mom. "You get it right then. It's instant gratification."

May 26, 2013 12:00 am Photos

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Most tech-savvy millennials prefer in-store shopping

Most tech-savvy millennials prefer in-store shopping

Sales associate Marissa Myers, right, and Tamara Jenney work on getting new T shirts out of boxes to put on display at Razorz Edge, an alternative-clothing store on North Fourth Avenue. Retailers constantly have to have new inventory to keep the stores fresh to attract Gen Y consumers, who b…

May 26, 2013 12:00 amLoading…
Most tech-savvy millennials prefer in-store shopping

Most tech-savvy millennials prefer in-store shopping

Sales associate Tamara Jenney works on displaying new inventory at Razorz Edge clothing store on North Fourth Avenue. "We have to constantly put it out there using social media that we have new stuff, so they know they are going to see something new," store owner Lauren Baker says of her customers.

May 26, 2013 12:00 amLoading…

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