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Ralph Hershberger

Great service earns customers' 'votes'

Why does customer service matter?

October 28, 2013 12:00 amLoading…

Biz tip of the week: Don't try to swim against tide

A rising tide lifts all boats.

August 05, 2013 12:00 amLoading…

Ways to cope with price hikes

An improving economy means increased revenues. That's the good news.

July 22, 2013 12:00 amLoading…

Maximize marketing dollars with targeted local-event advertising

Even though the consumer-driven side of the economy is slowly recovering, most small-business owners know that revenue gains have been incremental.

July 15, 2013 12:00 amLoading…

Focus on customers you want to keep

This column has covered a wide range of strategic and tactical issues as independent subjects, but most business issues are interrelated.

July 01, 2013 12:00 amLoading…

It's not all about price; quality, reliability, availability come first

Pricing is one of the most misunderstood elements in the business world, especially among small businesses.

June 17, 2013 12:00 amLoading…

Finding, keeping the right workers

Ask any business manager what is their biggest headache and the odds are they will say people - as in employees.

June 03, 2013 12:00 amLoading…

Biz tip of the week: Here are some flags to help you plan for future

One of the hardest things for small-business owners to do is to extricate themselves from the daily grind and plan for the future. There always seems to be something that requires immediate attention. Unfortunately, it is not until the month-end or quarterly statements are generated that an …

May 20, 2013 12:00 amLoading…

'Reactor' bosses need to evaluate their behavior

Are you a reactor? Reactors respond to emergencies and mundane events the same way: They overreact.

May 06, 2013 12:00 amLoading…

Biz tip of the week: Biz Tip: Success largely based on products that fit a well-researched market

Many startups err by trying to be all things to all people.

March 25, 2013 12:00 amLoading…

Expand your home business wisely

Nearly every large business started as a small business, frequently in the owner's basement or garage.

March 18, 2013 12:00 amLoading…

Biz tip of the week: To stay afloat in hard times, carefully pick sale, supplier strategies

The stock market may be reaching new highs, but as one network analyst observed, "The stock market is not the economy."

March 11, 2013 12:00 amLoading…

Biz tip of the week: To buy or to build? That is the question

A person who wants to run their own business has two options - start from scratch or purchase an existing business.

February 04, 2013 12:00 amLoading…

Biz tip of the week: How to fix negative perceptions

Perception vs. reality. This observation is used to explain all types of irrational and inconsistent behavior.

January 07, 2013 12:00 amLoading…

Biz tip of the week: Reversing negative perceptions

Perception vs. reality. This observation is used to explain all types of irrational and inconsistent behavior.

January 06, 2013 2:01 pmLoading…

Biz tip of the week: Don't get distracted by Washington; focus on what you can control

Year-end is a natural time for reflection. With the recent election and the "fiscal cliff" constantly in the news, it's easy to get distracted. It helps to establish some guidelines about what is still important and what can be delayed until broader fiscal issues are resolved.

December 31, 2012 12:00 amLoading…

Biz tip of the week: Basic understanding of accounting and finance is vital to a small firm

Most SCORE clients come to us with little understanding of accounting and finance.

December 17, 2012 12:00 amLoading…

Biz tip of the week: Shop around for lowest card fees

In today's business environment, most retail transactions involve credit or debit cards.

December 10, 2012 12:00 amLoading…

Biz tip of the week: Minimize employee turnovers with these steps

Businesses prefer stability and predictability. Unfortunately, life is not so accommodating - families move, employees receive better offers and some employees underperform.

June 11, 2012 12:00 amLoading…

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