The overall gem show, including the Tucson Gem and Mineral Show, above, at the Tucson Convention Center, helped boost hotel occupancy.
Gem show visitors lifted Tucson's tourism economy in 2012 and in February this year.
Several major events boosted Tucson's hotel occupancy in February by 10 percent over the same time last year, the Metropolitan Tucson Convention & Visitors Bureau says.
Tens of thousands of workers in Sonora's manufacturing plants are being wooed to shop in Tucson through a new prepaid card program.
Arizona hotels and resorts saw their average rates, occupancy and revenue rise slightly in the first half of the year compared with the same period in 2011, according to a report released Friday.
The convention center is projected to accommodate 6,000 visitors.
"Arizona's beach" - Puerto Peñasco, or Rocky Point - is getting
ready to compete internationally for trade shows, conventions and