Gem show's direct spending rose 20 percent since 2007, study finds.
Area projected to be top US market for demand growth in 2015.
It appears Pima County won’t join the city in its efforts to lure the film industry back to Tucson.
A proposal to let Mexican visitors easily visit any part of Arizona, not just the southern end, could mean wealthy shoppers will drive past Tucson and spend their money in Phoenix, local leaders fear.
One of Tucson’s iconic resorts has officially completed a $35 million makeover, from the greens of its golf course to the pillows in its guest rooms.
Tourism in Tucson hasn't recovered from the recession - and it may be experiencing a second slump.
Windy Point in the Catalinas, above, offers an expansive view of Southern Arizona. Visitors often turn to outdoor activities here such as hiking, wildlife viewing and horseback riding.
Tucson has spent years promoting itself as a travel destination with typical images of saguaros, sunsets and golf courses - much like Phoenix and Scottsdale.
"I think this destination is in a position where all the stars have aligned," says Peter Yesawich, vice chairman of MMGY Global, speaking of Tucson's potential for tourism.
The Metropolitan Tucson Convention and Visitors Bureau, the tourism agency with the tongue-twisting acronym - MTCVB - will have a new marketing "brand" to go along with its shortened name of "Visit Tucson" beginning in June.
After several tries the Tucson visitors bureau and the town of Marana haven’t been able to make up after a dramatic breakup.