Sunday's Super Bowl will feature four Arizona Wildcats, including two of the most important players on the field — Eagles quarterback Nick Foles and Patriots tight end Rob Gronkowski.
The UA is letting the locals know all about it. A digital billboard highlighting Foles, Gronkowski, Patriots linebacker Marquis Flowers and Eagles special teams coach David Fipp began appearing in Minneapolis on Monday. It'll stay up through Sunday, when the Eagles and Patriots play at 4:30 p.m.
A similar billboard has begun running in Phoenix, joining the a screen welcoming new football coach Kevin Sumlin. The combination of the new coach and high-profile Super Bowl participants has the UA in marketing overdrive. The athletic department sent its social media person to Minneapolis to track down the UA four. Videos of Foles and Flowers were posted to the UA's Twitter feed Monday night.