He's at it again.

Arizona coach Rich Rodriguez, who has starred in several videos that have gone viral during his tenure in Tucson, is back in front of the camera. 

The UA coach joined the #Chillin4Charity Twitter craze today when he let UA women's hoops coach Niya Butts dump a bucket of ice water over his head. Butts challenged RichRod on video a day earlier and today, he accepted. 

But before he did, he made a pretty creative —yet subtle — recruiting pitch to five-star defensive tackle Kahlil McKenzie. As you know by now, McKenzie is picking between Arizona and Tennessee next month. He's a top 10 national recruit and a total gamechanger. 

He also loves bucket hats. He recently told me he owns more than 20 of them.

That bit of information has morphed into a recruiting competition.

Tennessee head coach Butch Jones, a former assistant of Rodriguez's at West Virginia, has been having celebrities and former Tennessee stars pose in bucket hats and then posting the pictures on social media. Peyton Manning, Jon Gruden and Jamal Lewis are just a few who have participated. 

So today, Rodriguez accepted Butts' challenge, and issued a challenge of his own to Jones. While making the challenge, he put on — what else — a bucket hat. 

(Then the water came, which was great). 

Here's the video proof: 

Now, while this is obviously hilarious and very creative, it's important to point out, the Star jumped in the #Chillin4Charity competition first. 

Our video (ignore the part where Daniel Berk is challenged):

Stay dry!